Eyetracking web usability by jakob nielsen 80 ratings, 3. Pdf eyetracking web usability research researchgate. Bestselling author jakob nielsen and coauthor kara pernice used rigorous usability. Bestselling author jakob nielsen and coauthor kara pernice used rigorous usability methodology and eyetracking technology to analyze 1. Eyetracking web usability is based on one of the largest studies of eyetracking usability in existence. Eyetracking web usability guide books acm digital library. With their comprehensive threeyear study, the authors confirmed many known web design conventions and the book provides additional insights on those. Eyetracking web usability by jakob nielsen, kara pernice. Eyetracking web usability by jakob nielsen, 9780321498366, available at book depository with free delivery worldwide. Eyetracking web usability by jakob nielsen goodreads.
This technology adds a powerful dimension to user research. Identifying fixations and saccades in eyetracking protocols. An overview of how eye tracking can be incorporated into usability testing. Eyetracking is a valuable tool for mobile device usability research, but there are still many challenges about how to create good usability evaluation, such as the accurate enough eyemovement. Eyetracking is a technology that tracks the exact point at which a users gaze is fixated on a screen. Eyetracking web usability by jakob nielsen and kara. In proceedings of the eye tracking research and applications symposium pp.
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